Clark Marketing -

Business email advertising & marketing campaign management, London

Personalised eMail Marketing Campaigns generate leads, enquiries & sales.

• Is there a product or service needing a bigger sales investment?
• Or needing to break through into an untapped market sector?
• Or perhaps it's a while since older clients were contacted.

Today there are so many alternative ways to promote to clients!  Yet surveys in 2009 demonstrate that well crafted B2B e-mail marketing is actually becoming more and more effective. In fact e-mail marketing was our fastest growing sector last year.

Why is this happening?

Firstly the ISPs have improved spam filtering in the last 5 years. Second, effective measures to enhance list accuracy means recipients are better targetted. Third, the marketing platforms have very powerful analytics showing the way recipients are responding to the message.

Better delivery, reduced spam, and effective measurement confirm response rates have generally risen since 2006. And the rise of Twitter, Facebook, and blogging, mean integrated campaigns and multiple touch points are far easier to develop.

Structured campaigns

Our e-mail marketing campaigns run over a series of 6 or 12 months, and use custom designed templates, crafted copywriting carefully pre-briefed, and in e-mail links and images. The e-mails themselves are sent in both rich text (featuring images and links) and clear text versions to suit all recipients. Client lists always come from reputable UK data providers, and both UK and USA e-mail regulations are strictly observed. The messages are personalised, and the analytics reports bringing insight into what type of message content brings the most return.

Some company owners have commented they didn't want to use e-mail marketing because they were concerned their clients might think they were being spammed. Our e-mail marketing survey last year showed 80% of London's small and medium companies considered e-mail marketing works and the majority makes regular use of regular emailing.

Professional copywriting pays

However whilst the technical aspects are much improved, each campaign requires careful targeting, accurately aligned copywriting, particularly the subject line, and personalisation whenever possible. Sending frequency is a consideration. And even the timing is important, down to the day of the week and even time of day.

Enquire about Examples and Results

Request some recent examples, and then get in touch soon to discuss a particular e-mail marketing requirement. And remember we always measure results.

0800 58 777 62

TurnUpSales@clarkmarketing.co.uk