Clark Marketing -

High conversion combined email & telephone marketing in London

For B2B companies offering high value products and services, our integrated combined Telemarketing Emarketing campaigns are highly targetted to win additional b2b income from potential clients, and upsell or cross sell to existing accounts.

With joint email and telemarketing campaign response rates 5 to 10 times higher than the individual programs can be achieved.  Scaled to your expected results, company size and budget, these top of the range campaigns offer you sales enquiries, a prospect platform, and easily maintainable online sales forecasting system if an existing one is unavailable. Campaigns also include a rapid alert system for customers requiring quotations and further information, because following up is everything to breaking into potential markets.

Typically run over 12 or 6 months, the combined email and telemarketing campaign is structured as follows:

1. Telemarketing

 In telemarketing the spoken word is everything. Our telemarketing professionals are frequently taken from the acting community. Naturally motivated, trained voice projectionists, they spend time working with you initially to understand the language of your profession, ensuring they are seen by your future clients as an extension of your company. Our telemarketers have a high work rate, are IT literate, and well-known for creating a buzz. They are equally comfortable working at your office or from home.

Normally you get to meet and know your telemarketer at project setup time.

2. Tightly co-ordinated Emarketing campaigns

Our e-mail marketing campaigns use custom designed templates professionally representing your company, crafted copywriting carefully pre-briefed, and in e-mail links and images. The e-mails themselves are sent in both rich text (including pictures) and clear text versions to suit all recipients.

Spam-checked in advance, they are sent from high delivery platforms, where particularly good delivery rates have been negotiated with ISPs. Client lists are always sourced from reputable UK data companies, and both UK and USA e-mail regulations are strictly observed. Messages are personalised, and the analytics reports bringing insight into what type of message content brings the most return.

Programmes are tightly controlled, from the writing, timing, and focus of the e-mails, to the briefing of the telemarketer, number of sessions a week, and frequency of the e-mails published. Download the two page PDF here to see how this operates. 

Where hot enquiries are received, information required, request for approximate costs made, or a clear need emerges, this information is sent by SMS or e-mail straight away. As our telemarketer proceeds with list cleanup, updated information is forwarded to you weekly initially with Excel, and then the sales forecasting system we create for you. The result of this tightly structured e-mail/telemarketing campaign is a response rate from cold prospect lists approximately 5 to 10 times the response rate of the individual elements.

Reach hard to find clients, and upsell existing buyers. Find out more on telemarketing/eMail marketing & advertising campaign programs and pricing from Clark Marketing. Request examples, case studies and call soon on 0800 58 777 62.

0800 58 777 62

TurnUpSales@clarkmarketing.co.uk