Clark Marketing -

Retail & eCommerce Websites, London based

Branded SEO friendly web-builder & bespoke e-commerce developer, focussing on shop retail turnover and client enquiries 1st.

Designing a shop e-commerce website to win additional turnover and attract retail footfall, or a website to bringing fresh business enquiries is a whole event. Commercial objectives come to the fore, for example how much increased revenue should be targeted, and how many new enquiries a year.

We design our websites to be SEO friendly and for maximum attraction and conversion using psychological principles based on a process called AIDAS – standing for attention, interest, desire, action and satisfaction. Download the AIDAS chart here.

Prior to design and developing, we extensively research your market niche, your competition, identifying successful practices, and elements to avoid. All web policies required by UK Law and the search engines are included for maximum search ranking, and common problems that can crash rankings are designed out at the start.

Websites are always bespoke and individually graphically branded to your company and values. Prior to build, thorough research goes into developing checkout and call to action techniques to maximise sales and enquiries. Did you know that insufficient information about shipping could cut sales 30%, or that registration requirements beloved by many web-builders can take out a massive 40% to 90% of orders (all e-commerce websites supplied by us are registration-free).

Professional sales copywriting is always recommended and we normally quote this into the work. With the websites comes a fully developed online marketing programme, scoped to your business and expected returns, to bring in sales and enquiries at lower cost per enquiry than you are currently paying.

To get you there, using a unique 7-step IMBA - Internet Marketing Business Analysis, we get to the heart of your business needs. We include:

• Sales or Client Acquisition objectives - What you consider are the realistic business targets for your web and marketing investment

  Uncovery - A full analysis of your online competitive environment. The ONLY way to direct your website design and campaigns to ensure you will be a competitive force in the e-market

• Industry Targeting - Developing your online objectives to compete in your industry

• Storyboarding - developing your messages, and placemengt on your website

• Image - Brand Design and Logo concepts, aligned to your colours, values, and industry

• Copywriting - creating your website's voice

• Measurement - Sophisticated site ranking and conversion analysis to masure your results

Our knowledge of what works comes from six years redesigning websites to sell harder and case studies are impressive.  Download our case studies here, browse our example sites here.

Then call us to gain additional sales turnover, and fresh enquiries.

0800 58 777 62

TurnUpSales@clarkmarketing.co.uk